In 2026, LimerenceM announced a partnership with Ruili Airlines, based in Yunnan Province, China.
"Make air travel comfortable from the feet up"—under this vision, LimerenceM's travel stockings will be sold inflight, primarily on Ruili Airlines' international routes, and collaboration-exclusive models will also be introduced.
Why collaborate with an airline?
Leg care during flights is most needed inflight.
Leg swelling and fatigue during long flights are common concerns experienced by many travelers. The dry cabin environment and poor circulation caused by sitting in the same position for extended periods—these problems, which could be prevented on the ground, become severe in the air.
"We want people to wear them inflight"—this idea led LimerenceM to partner with an airline.
Why Ruili Airlines was chosen
Ruili Airlines, headquartered in Kunming, Yunnan Province, in southwestern China, is a rapidly growing airline focusing on routes to Southeast Asia and Japan. Its service philosophy of "making travel more comfortable and beautiful" deeply resonated with LimerenceM's brand philosophy. Furthermore, the ability to reach female travelers in both China and Japan through its routes to Japan was a decisive factor.
Collaboration Details
1. Inflight-exclusive Sales: "LimerenceM Travel Collection"
LimerenceM's inflight-exclusive packages will be sold on Ruili Airlines' international flights (Kunming to Tokyo/Osaka, etc.).
- Travel Melt 1D — Ultra-thin moisturizing stockings to protect legs from cabin dryness
- Travel VENUS 15D — Mild compression type ideal for preventing swelling during long flights
- Travel Hot Cocoa — Compact, portable fleece-lined socks to protect feet from cold in the cabin
2. Collaboration-exclusive Model: "Sky Sheer"
Limited edition design stockings with Ruili Airlines' brand color, indigo (peacock blue), as an accent. The packaging will feature both the Ruili Airlines logo (peacock) and the LimerenceM logo. Available for limited sale inflight and on the LimerenceM online store.
3. Adopted as Inflight Amenities (First Class, Business Class)
LimerenceM's travel socks have been adopted as part of the inflight amenity kit in Ruili Airlines' First Class and Business Class. Japan's ultra-thin technology will become part of the luxury experience in the sky.
Recommended Flight-time Stocking Care Routine for Travelers
- Change into Melt 1D before boarding — Protect leg skin from cabin dryness
- Care for swelling with VENUS 15D during level flight — Promote blood circulation with compression
- Refresh with Almost Zero before landing — For a comfortable arrival at your destination
Comment from Ruili Airlines
"In our pursuit of passenger comfort inflight, we encountered LimerenceM's stockings. We want our passengers, who spend long hours on flights, to experience the comfort of 'forgetting you're wearing them.' We are very pleased with this partnership."